Innovative, forward thinking business leaders are having no difficulty planning for all the new product features and conveniences that the next generation of wireless power over the air technology will enable. Cutting cords, ditching power chargers, and designing outside of the confines of batteries is a beautiful thing, and the corresponding societal and environmental benefits require little imagination.
But what about the economics? How can wireless power over the air and at a distance propel a company forward? How does it help save money, gain customers, and/or increase profits? In other words, what’s the compelling business case to move forward?